Book Travelers West to Represent Chooseco for Western U.S. Sales
Chooseco, publisher of the Choose Your Own Adventure series, is pleased to announce that Book Travelers West will now serve as their book sales representatives in the Western United States. Book Travelers West, a commissioned sales group operating since 1951, has an unbeatable reputation for quality, honesty, and top-notch customer service.
“After meeting at BEA, we found we had great affinity with Book Travelers West Group,” Shannon Gilligan, Chooseco Publisher and CEO, states. “We all enthusiastically started plotting efforts to pitch the Chooseco catalog and increase buying in indie stores across the West Coast. “
It came as no surprise that Chooseco and Book Travelers West were a good match up. Melissa Bounty, Chooseco Associate Publisher, states, “Our other regional sales rep groups, Parson Weems (Northeast) and Fujii (Midwest), sang the praises of Book Travelers West. It was wonderful to meet in person earlier this month.”
Chooseco’s and Book Travelers West’s market strategy is to continue boosting the books by reaching out to original fans while pushing the books into channels that will attract brand new readers across the region.
“We aim to provide high-quality books to all of our West Coast accounts. To facilitate that mission, we are excited to add the Choose Your Own Adventure and Dragonlark series and Weregirl to our portfolio,” says Kurtis Lowe, Head of Sales at Book Travelers West.
“We have been very particular about who represents Choose,” Gilligan says, “and Book Travelers West was just a perfect fit. We are excited to work with them for many years to come. We also know that as we move into straight (aka linear) teen fiction with the first book in the Weregirl series this November, Book Travelers West can help us grow. ”
In early May, Chooseco announced the release of an exciting white paper research study indicating the effectiveness of using non-linear books for increased literacy, fluency, and comprehension over linear books. Their 2016 list includes an expansion of the Choose Your Own Nightmare series, and a complete deviation from the interactive format with a linear, YA thriller, WEREGIRL, available November 1.
Founded in 2003, Chooseco publishes The Choose Your Own Adventure series. Widely commended for its appeal to reluctant readers, the series is the fifth bestselling book series of all time and fourth bestselling children’s book series, with more than 265 million copies sold in over 40 languages. Each story is written from a second-person point of view, with the reader assuming the role of the protagonist and making choices that determine the main character’s actions in response to the plot and its outcome. Find out more at http://www.cyoa.com.
About Book Travelers West
Book Travelers West is a commissioned sales group operating since 1951. We currently consist of four sales representatives. Each member of the group is responsible for sales in a specific geographic region in the West and is compensated principally by the commissions earned in their designated territory.
To find out more about Chooseco, please contact Elizabeth Adelman at email@example.com or by telephone at 802-496-2598.